The development of auto repair shops is inseparable from spe

The rapid growth of China's automobile market has accelerated the development of the whole industrial chain. Now the domestic automobile maintenance market is highly competitive, and old stores continue to fall, but new stores are also springing up. From thousands of chain enterprises in the industry to roadside individual repair shops, they are eating the cake of the car maintenance market. The professionalism of automobile maintenance is not as good as that of automobile maintenance, and the entry threshold is also low. Many chain auto services can even avoid the maintenance man hour fee when competing for the market. At present, with the expansion of automobile service chain mode and the addition of new forces of Internet automobile service, the field of automobile maintenance has entered an unprecedented era of resource preemption. Although more and more 4S stores are now entering the mainstream of off warranty vehicles into the market, the majority of car owners choose large flat cars dominated by automobile service chain brands, and the data that really flow into individual garages account for a relatively small proportion. Therefore, many class II garages directly choose to cooperate with the platform, and joining in certification for a time has become the normal transformation of garages. It is unknown how long it will take for the high franchise or certification fees to earn back. Be careful that these platforms only use you to expand their own market and kick you out when the layout is completed. The chain trend is predictable. If the platform wants to become bigger, it must finally pick out non-conforming franchisees and slowly achieve brand direct marketing. （Huangxin wheel bolt and nuts）

Car maintenance business is as important to the garage as car washing is to the car service store. They are all core projects as basic drainage. It is difficult for the garage owner to seize the maintenance customers lost from the 4S store by relying on his own store influence. The independent auto repair factory has changed the signboard and added certification, so it is necessary to find a way to recover the money invested. The traffic brought by these brands is the platform after all. With proper methods, the garage can develop together with the platform and expand its own strength, but if it doesn't do well, it may become someone else's wedding dress. Through the wechat platform, many customers can continue to grow out of the stores and become loyal customers, even if they are bound by the wechat platform, so that they can slowly transform a lot of customers from their own stores to join the wechat platform. At present, the customer acquisition channels and service modes of auto repair plants are no different from those ten years ago. Due to the above reasons, the number of customer orders has declined, and the backward management and the cost (rent, employee salary, etc.) have increased year by year, which makes it more and more difficult for many auto repair plants to do it. Although some auto repair plants are now supported by insurance business, and life seems to be OK, what money can they make when the technical barriers of class I and II auto repair plants are removed? Therefore, the thing for the auto repair plant to trace the origin is to actively find a way to keep up with the times.

The industry has faced upgrading and reshuffle many years ago. The past service mode, service level and service concept are no longer suitable for young car owners. In particular, in the past, the era of repair instead of maintenance and replacement has passed. Now the channel information is transparent. In the era of we media, it is no longer feasible to rely on shoddy and minor illness overhaul. In the information age, the more attention is paid to the brand effect. At this time, the brand can be regarded as the original word-of-mouth upgrade. The independent auto repair factory should first get rid of the dirty and messy environment, accumulate the word-of-mouth image through services and products, and spread the brand influence to the surrounding areas of the enterprise. At the same time, the drainage should pay more attention to reducing the loss of old customers. If the auto repair factory wants to get rid of the dilemma, it can only take the road of specialization, standardization and branding. Learn the management mode of chain brands, file for store owners, set up after-sales service groups, and plan for long-term service. The garage should not only have skilled workers, but also need professional operation and maintenance personnel. The after-sales service group is like a fish pond. In the early stage, the cost needs to be invested to expand the number of fry, and in the later stage, it can continue to make profits and develop continuously.